Since 1981, Guess is one of the leading brands worldwide.
Their products are known for quality and creative trendsetting styles.
The company markets and caters to leading lifestyles by producing casual fashion and accessories for men, women and children.
In 1984 Guess introduced its new line of watches known as "Guess", "Guess Steel", and "Guess Collection (Gc)." The watch line is still in existence today, and has been joined by a number of other accessory sidelines.
With fiscal Spring 2007, Guess? entered a new phase with their GC watch collection.
The newest additions are in response to the growing demand for designer watches featuring eye-catching designs, and high-end prices.
The new watches help to expand the popular GC collection, and help to separate it from the mid-price watches Guess? has come to be known for.
Moving away from the traditional steel material used to produce the majority of Guess? watches, the company along with Callanen International, the producer of Guess? watches have introduced gold, silver, and diamonds into the designs.
The new products are all Swiss made, and boast a much higher price.
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