LOCMAN Watch set a new fashion by marketing its highly sophisticated watches all over the world, from Marina di Campo on to New York City.
Locman is an all-Italian adventure, conceived in the very heart of Tuscany - on the Isola d'Elba, one of the most beautiful islands in the world - and enthusiastically developed by a close team that turned the way of life of a small Mediterranean island into a lifestyle.
The business idea was originally conceived in 1986, although the big leap that decreed the company's success was in 1997, when LOCMAN decided to quit watch making on behalf of other brands and went on to launch its own original models.
The aim was clear: to conquer a market niche by marketing new, trendy watches without competing directly against established leading brands.
LOCMAN decided to cater for up market consumers looking for new, exclusive products, a fashion-conscious market niche sensitive to the charm of avant-garde designer accessories which stand well away from tradition yet bear top quality hand-made finishing's.
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