MOMO Design began in the 1960's; its history is an example of the creative, imaginative entrepreneurship that has allowed a small Italian business to expand and conquer international markets.
It all began with a passion for motor racing.
One day Giampiero Moretti, a politics student at the University of Pavia, Italy and amateur racing driver, had a friend of his make a very special steering-wheel for his racing car.
It was smaller than the normal one used, but what was most original about it was the handgrip, a very large handgrip that gave a much better hold, making the car easier to handle and drive.
This odd steering wheel attracted the attention of many racing drivers, among them John Surtees of Ferrari.
The English driver tried it and had it mounted on his single-seat Formula One race car.
That was a happy year for Surtees and Ferrari, who won the F1 championship, and for Morretti's steering wheel which had its share in the glory.
Requests for it began to pour in, and what had begun the passion grew into a business.
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